Using a franchise structure to scale affordable housing internationally, Journal of Enterprise Development and Microfinance

The World Bank estimates that more than 1.2 billion people live in substandard housing globally and projects this number will increase substantially by 2030. One of the key hurdles facing the housing sector is finding viable, market-driven housing solutions that efficiently provide suitable housing and better leverage private capital.

Social enterprises use market-driven business models and are an attractive vehicle for social impact investors. They are a valuable means of leveraging private capital but face a range of challenges in scaling their work to other countries. Franchising is one of several tools that can help these enterprises address the challenges of international expansion.

Download our recent article in the Journal of Enterprise Development and Microfinance to learn more about how franchising can help social enterprises overcome the challenges of scaling internationally. The article shares insights from our work with a leading Mexico-based affordable housing enterprise ÉCHALE and its expansion to Africa.


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