Wambugu Wa Gichohi

Associate Franchise Advisor, Eastern and Southern Africa

Wambugu is a leading authority on franchising in East Africa.  He is a Certified Franchise Executive (CFE) student at the Institute of Certified Franchise Executives of the International Franchise Association (IFA) and a member of the Franchise Association of South Africa (FASA). He represents Kenya and Tanzania in the Pan African Franchise Federation (PAFF). Between October 2017 and July 2020, Wambugu ran a weekly column on franchising in The Citizen (in Tanzania) and has contributed franchising articles in The New Vision (Uganda) and in The East African. He has also discussed franchising on national TV channels in Kenya, Tanzania and Uganda and has presented on franchising in many entrepreneurship conferences across East Africa, including Kenya National Assembly’s Speakers’ Forum. 

Wambugu is working in partnership with the African Development Bank to identify and prepare businesses in Tanzania, Uganda, Kenya and Ghana to franchise. He is also a point of contact for international trade missions seeking to expand their franchises to markets in Africa.

As a consultant, Wambugu has helped private enterprises (small and large), international development agencies, and governments strengthen their business models, prepare for scale, and address leadership challenges.  His experience also includes employment with Diners Club, Visa, and McCann Erickson in Kenya. 

Wambugu is a graduate in Economics and Business Studies from Kenyatta University (Kenya), a Certified Public Secretary (not practiced) in Kenya, a holder of a Post-Graduate Diploma in Entrepreneurship and Enterprise Development from the University of Dar es Salaam (Tanzania) and has attended numerous short courses in entrepreneurship, franchising and enhancing consultancy skills.

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